FLIP, a RULER to measure an infinite line
MAR 2013
The length of a ruler, however long, will always be limited. Flip sets itself apart by offering limitless measuring potential through its ability to be flipped countless times. This distinctive feature allows you to measure distances far beyond the constraints of a standard foot ruler or measuring tape. Just use the rotating arms and keep flipping the scale and adding as you go!
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Flip is constructed by attaching two rotating arms to a linear scale. The rivets on the two sides allow the arms to swivel. When you reach the end of a measurement, the flipping arms enable you to effortlessly hold and rotate the scale. With its continuous markings on both front and back, you can flip this repeatedly in a straight line while measuring and adding as you progress.
It combines the robustness of metal and the transparency of plastic. The stainless steel edge ensures a clean cut and compatibility with various tools, including sharp paper cutters. The transparency of plastic lets you slide the ruler across the page and still view the drawing under. Molded in polycarbonate its scratch-resistant surface maintains clarity over time without de-colourising.
The textured pattern on its arms, where the fingers touch the most ensures a good grip. It’s optimally thick. So you can easily lift it off a flat surface without struggling to grip the edge. With a standard length of 15 cm, it is conveniently portable.
